Category: Assessments

Learning assessment

Logo design

In this activity, students will apply their understanding of color theory, psychology, and typography to logo design. The logo is for a sports team, they have the option to choose the sport and the name of the team. They can create their logo using a design software or through illustration.

Remind them that designers are sometimes tempted to embellish logos with excessive details or effects such as bevels, embossing, and gradients. While these additions may create visually appealing results up close, they can pose scalability challenges and hinder reproduction across various marketing materials. Logos must remain versatile and easily translatable to diverse mediums, including embroidery on clothing, pins, and business cards. Therefore, simplicity is important in logo design, ensuring clarity, adaptability, and effectiveness across different applications.

Logo design for the JZA Cup. This sporting event (badminton, golf, Volleyball and bowling tournaments) is held annually between employees of the different companies under the Ayala Corporation. The colours representing the 6 major companies under the Ayala group is incorporated in the symbols representing each sport. I used a crest with laurel leaves to connote the history and prestige of this event.

(1) Organize a presentation session where students showcase their logo design to their peers. Encourage constructive feedback and discussion, focusing on the strengths and weaknesses of each design. Emphasize the importance of clear communication and the ability to effectively present design decisions to others during the critique session.

(2) Conclude the project with a reflection component where students document their design process and rationale behind their decisions. Encourage them to reflect on what they’ve learned throughout the project and how it has informed their approach to logo design.

Helpful reads –

1. What is a logo?

2. The 7 types of logos

Learning assessment

Learning assessment

Using what they have learned about colour, typography and fundamentals of design. Task students to design an infographic.

Ask them to choose a topic that interests them and is suitable for an infographic. Consider subjects related to wellness, sports, or cooking. Below are key steps that they can follow:

Step 1 – Research: Gather relevant information and data about your chosen topic from reliable sources such as books, articles, or websites. Ensure that your facts are accurate and up-to-date.

Step 2 – Identify Key Points: Determine the main points you want to convey in your infographic. These could be statistics, facts, or steps in a process. Keep your audience in mind and focus on the most important information.

Step 3 – Design Layout: Decide on the layout of your infographic. Consider how you will organize your information visually, such as using a chronological timeline, a comparison chart, or a flowchart. Sketch out a rough draft of your design.

Step 4 – Choose Colors and Fonts: Select colors and fonts that complement your topic and enhance readability. Use a color scheme that is visually appealing and appropriate for your subject matter. Ensure that your fonts are clear and easy to read.

Step 5 – Create Visual Elements: Use graphics, icons, and images to visually represent your data and concepts. You can create your illustrations or use royalty-free images from online sources. Be sure to properly credit any images you use.

Step 6 – Add Text: Write concise and informative text to accompany your visuals. Use bullet points, short paragraphs, or captions to explain your key points and provide context for your graphics.

Step 7 – Review and Revise: Review your infographic carefully to check for errors or inconsistencies. Make any necessary revisions to improve clarity and accuracy.

Once you are satisfied with your design, finalize your infographic and prepare it for sharing.

Ask your students to reflect on their process and what they have learned. Use feedback from peers to further improve their design.

A sample infographic for better sleep habits:

A sample infographic to improve mental wellbeing:

Helpful reads –

• How to Make an Infographic in 5 Easy Steps — Fast (2024 Guide)l
• What Is an Infographic? Benefits, Examples & Tools

Learning assessment

1. Design a Poster for a School Event: This assignment is another take on the learning assessment used in the Typography lesson. Instead of solely focusing on typography, students are tasked with creating a poster for an upcoming school event using images they have either. (1) photographed, (2) sourced from royalty-free sites, or (2) retrieved from past similar events at the school, with the permission of the photographer. Encourage them to develop at least two design concepts, share them with the class, and present and justify their design decisions.”

The poster must incorporate the following elements:

1. Title of the event
2. Event details
3. Contact information

See the following design inspirations:

The design rubric provided below outlines criteria aligned with the design lessons featured in this playbook. Educators are encouraged to utilize and tailor this rubric to assess their students’ work effectively.

Learning assessment

1. Design a Poster for a School Event: Challenge students to create a poster for an upcoming school event, emphasizing the use of typography only to capture the essence and excitement or significance of the occasion. While images are to be avoided, students can utilize shapes, colors, and texture to complement the message if necessary. Encourage them to develop at least two designs, share them with the class, and present and explain their design decisions.

The poster must incorporate the following elements:

1. Title of the event
2. Event details
3. Contact information

See the following design inspirations:

Source – https://designshack.net/articles/inspiration/typographic-posters-100-stunning-examples/

Source – https://piktochart.com/blog/event-poster-designs/