Learning assessment

Learning assessment 1

Task students with creating a seasonal advertisement to promote a local business or service of their choice.

a. Have students select a theme based on the season of their choice or seasonal event and develop a corresponding colour palette theme for the advertisement. Options could include Spring, Fall, Winter, Summer, or specific occasions like Christmas, Easter, or Valentines.

b. Encourage students to integrate a promotional offer from the business into their advertisement, such as a 50% sale on all spring fashion or a buy-one-get-one deal on summer hats.

Sample: Starbucks ad for Spring coffee

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It’s important to remember that a print advertisement consists of several components that come together to create its overall appearance. These essential elements typically include:

  • Headline
  • Body text
  • Key visual(s)
  • Branding elements
  • Call to action

    Each of these components plays a critical role in delivering the message effectively and engaging the audience.

Reference – https://mocktheagency.com/content/what-are-the-5-parts-of-print-ad/#:~:text=The%20five%20essential%20parts%20of,into%20each%20one%20in%20detail

Alternative Learning assessment

a. Provide students with advertisements from magazines and challenge them to redesign the ad with a new colour palette that is better suited to the business.